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Homeroom: How to Write Compelling Subject Lines

Crafting Subject Lines That Get Opens

The subject line is the first thing your audience sees, and it can make or break whether your email gets opened. In this class, we’ll get into how to write subject lines that grab attention and spark curiosity. You’ll learn strategies for making your subject lines stand out in crowded inboxes and how to test and optimize them for better results. By the end, you’ll know exactly how to craft subject lines that get your emails opened and read.

Here’re the learning objectives for this class:

  • understand the role of the subject line in email marketing,

  • learn strategies for writing attention-grabbing subject lines, and

  • explore how to test and optimize your subject lines for higher open rates.

Register for your FREE* Student-for-the-Day Pass.

*Registration is free but required.

Homeroom is a series of classes on should, would, or could-know email marketing topics for entrepreneurs.

Instructor: Kenyana David, MBA, DBA(c)

Kenyana is the principal of 81Eighteen™, LLC and the Fe-Mail Marketing for Entrepreneurs (FEMME) Academy™. She's Cornell University certified in Women's Entrepreneurship and HubSpot certified in email marketing, inbound sales and marketing, content marketing, and frictionless sales.

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March 31

Homeroom: Understanding Email Types

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April 14

Homeroom: Email Copywriting