Is your email marketing working for you — or just keeping you busy?

If your emails feel scattered — or you’re not sure how they fit into the big picture — email mapping helps you align your emails with your goals, your audience, and your offers . No more winging it — sending whenever you remember, with no clear plan, and hoping for the best.

 

It’s a whole thing:

2/3

of folks want branded emails at least once a week, but

1

email, on average, is sent by B2B companies every 25 days and

59%

of businesses aren’t using email marketing at all (Direct Marketing Association, 2019, SuperOffice AS, 2018)

 

But with all (other) things being equal.

 
 

Email marketing has a return on investment (ROI) of $36 for every dollar spent, and 58% of folks check their email first thing in the morning, with 44% looking for branded emails – before checking Facebook or Instagram, even – and 42% check their email on their mobile devices (Litmus, 2020; Litmus, 2021). It’s happening, and we’re not reaching our (potential) consumers or earning potential by sending emails every three weeks or not at all.

Let’s talk about all the things.

 

What’s email mapping?

Email mapping is your one-to-one strategy session where we talk through your goals, your audience, your offers, and your email marketing setup — and connect the dots so your emails actually support your business, not just fill up inboxes.

Whether you’re just starting or your current emails feel all over the place, email mapping gives you the clarity to send with purpose — and get results.

Here’re some things we talk about:

  • goals, metrics, and key performance indicators (KPIs) — what does success look like for you,

  • audiences — who are you talking to, and what do they need,

  • lists, tags, segments — is your list organized or chaos, and

  • offers — are you selling products, services, or both?

Here’re some parts of the conversation we prioritize:

  • email service provider (ESP) — is it set up to support your goals,

  • content — what you’re saying and how you’re saying it,

  • cadence, frequency, timing — how often, when, and why, and

  • call(s) to action — are you telling folks exactly what to do next?

 

Here’re some things you can expect:

  • one 90-minute Zoom meeting — deep dive, no fluff,

  • meeting recording and transcript — no need to take notes,

  • specific feedback or advice and recommendations — clear, customized advice, and

  • a 90-day action plan — so you know exactly what to do next, plus

  • optional add-ons

    • ESP setup & optimization — if they need hands-on help getting segments, tags, and automations in place ($247+ — price flexes based on your ESP capabilities, current level of setup, and number of segments or tags),

    • follow-up check-in call — a 30-minute check-in 30 days after mapping to review progress and tweak the plan ($147 — flat rate per call), including

    • email sequence — custom written emails for a welcome, nurturing, abandoned cart, win-back or re-engagement sequences, or post-purchase sequence ($397 — flat rate which includes one five-email sequence).


Email mapping isn’t about following someone else’s formula — it’s about building a plan that works for your business, your audience, and your offers. When your emails match your goals and every send has a purpose, your marketing gets easier — and your results get better.

The turnaround time is 1-2 business days, and the base investment is $497 — with optional add-ons and priority turnaround times available to you. This isn’t just a cost — it’s a clarity investment. When you understand how your goals, audience, and offers fit into your email marketing, you’re no longer guessing.

 

No back-and-forth, no delays — lock in, and let’s get to work.

And here’s how it works:

  • pay and schedule your 45-minute welcome call and pre-work jam — once you click “lock in,” you’ll pay and get instant access to my calendar to book this Zoom meeting — we’ll start mapping your subscriber journey and reviewing how your current emails fit into your sales process,

  • complete your quick intake form — right after you book, you’ll fill out a quick intake form with your audience details, offers, and any current automations — so I know where we’re starting from,

  • join your welcome call — we’ll map your email flows, align your goals with your subscriber journey, and make sure every email serves a purpose — from the first welcome to the final sale, and then

  • we’ll get to work — after the call, you’ll get a full email map, a 90-day action plan, and specific recommendations to help you set up, tweak, or optimize your flows — so every email has a job.