Your email list needs a strategy — not just emails.

Sending emails without a strategy is like driving cross-country without a map — you might get somewhere, but it won’t be fast, efficient, or intentional.

It’s a thing:

And this is the thing:

What’s an email strategy?

An email strategy is your roadmap for using your ESP (email service provider) intentionally — with clear goals, smarter segmentation, and campaigns designed to move subscribers from “who’s this?” to “take my money.”

It’s less guesswork, more intentional touchpoints — all based on what your audience actually wants from you.

Here’re some parts of your ESP we strategize:

• goals — what’s the point of your emails: sales, nurture, visibility — all of the above,

• audiences — are you talking to everyone the same way, or segmenting by behavior, interest, and intent,

• campaigns — are your welcome, nurture, and promo emails working together — or at odds, and

• automations — are your systems working while you sleep, or just firing blindly?

Here’re some parts of the plan we prioritize:

• content — what you say, how you say it, and why it matters,

• frequency — how often you’re showing up — and whether it’s too much or too little,

• timing — are your emails landing at the right time for your audience (not just you), and

• cadence — are you building momentum with your email flow — or confusing folks with random touchpoints?

Here’re some things you can expect:

• two 30-minute Zoom strategy meetings — one to map your starting point, one to review your strategy plan,

• a prioritized action plan — not just “what,” but “why” and “when,”

• a 90-day action roadmap — step-by-step, so you always know what’s next, and

• specific, tailored advice — built around your business, not generic advice you could Google, plus

• optional add-ons

  • competitive analysis (email-specific) — review up to three competitors’ email strategies, looking at frequency, messaging, tone, types of campaigns, and positioning ($497 — flat rate which include reviews of three competitors),

  • advanced segmentation strategies — mapping not just basic segments, but advanced behavioral or purchase-based tags like high-spenders, repeat buyers, and window shoppers ($747+ — price flexes based on your ESP capabilities, complexity of customer behavior such as basic tags vs. purchase history tracking, and list size),

  • lifecycle mapping — building a clear path for each audience group from opt-in to purchase, so every email has a defined place in their journey ($497 — flat rate which includes mapping key touchpoints from opt-in to purchase),

  • content calendar frameworks — a fully built 90-day or six-month email calendar, with suggested topics, themes, and campaign timing based on their business goals ($747+ — price flexes based on the number of months and complexity of content themes),

  • email sequence — custom written emails for a welcome, nurturing, abandoned cart, win-back or re-engagement sequences, or post-purchase sequence ($397 — flat rate which includes one five-email sequence),

  • ESP setup and tagging — creating segments, setting rules, and connecting tags to automations inside their email platform ($497+ — price flexes based on your ESP capabilities, number of segments and tags needed, and complexity of automation triggers), including

  • quarterly mini-audits or refreshes — Revisiting the strategy every three months to make sure it’s still aligned with their goals and performance data ($1,497 — flat rate which includes check-ins, custom reports, and recommendations).

A strong email strategy does more than fill your content calendar — it gives every message a purpose, every subscriber a path, and every campaign a clear role in your overall success. When your emails are intentional, your audience stays engaged, your offers land better, and your list becomes a reliable revenue driver, not just a collection of contacts.

The turnaround time is 3-5 business days, and the base investment is $997 — with optional add-ons and priority turnaround times available to you. This isn’t a cost — it’s a growth investment. When every email has a purpose and every campaign fits the bigger picture, your strategy doesn’t just guide your emails, it grows your business.

No back-and-forth, no delays — lock in, and let’s get to work.

And here’s how it works:

• pay and schedule your 45-minute welcome call and pre-work jam — once you click “lock in,” you’ll pay and get instant access to my calendar to book this Zoom meeting — we’ll map out your goals and what you want your emails to do for your business,

• complete your quick intake form — right after you book, you’ll fill out a quick intake form so I know your audience, offers, and any existing email marketing efforts — so we can hit the ground running,

• join your welcome call — this is where we’ll map out your priorities, clarify how email fits into your broader marketing, and make sure we’re building a strategy that works for your goals and your list — not some cookie-cutter plan, and then

• we’ll get to work — after the call, you’ll get a tailored 90-day email strategy, clear recommendations, and a roadmap you can follow — so you’re never guessing what to send next.