Is your email list working for you — or against you?

Most businesses rely on email to grow — but nearly half of them say their emails aren’t getting the job done. If your open rates are weak, your list feels stale, or your campaigns just aren’t converting, an email audit can show you why — and exactly how to fix it.

Here’s the thing:

And now, let’s call a thing a thing.

What’s an email audit?

An email audit isn’t just a performance check — it’s a full diagnostic. We look at your strategy, your tech setup, your content, and your list health to figure out where you’re leaving money on the table — and how to get your emails working harder for your business.

You’ll walk away with a clear understanding of what’s working, what’s not, and exactly what to do next — so every email you send actually moves your business forward.

Here’re some parts of the campaign we audit:

• subject and preview lines — do they pull folks in or get lost in the inbox,

• segmentation and personalization — are you sending the right message to the right people — or are you blasting everyone the same thing,

• automation workflows — are your welcome, nurture, and sales sequences actually working — or just running in circles,

• frequency and timing — are you reaching out just enough, too much, or not enough, and

• brand voice and messaging — do your emails sound like you — or like a template anyone could’ve written?

Here’re some parts of the review we prioritize:

• open and click rates — are people opening your emails — and doing anything after they do,

• bounce rates and list health — is your list clean — or are you talking to ghosts,

• unsubscribes and spam rates — are folks leaving because they’re annoyed — or because you’re not delivering value,

• bounce rates and low active ratios — are your emails even making it to the inbox — or getting flagged before they arrive,

• subscriber journey mapping — do your subscribers have a clear, intentional path from first email to first purchase — or are they getting lost along the way, and

• compliance and technical setup — are your emails set up to meet best practices (SPF, DKIM, DMARC) — and are you following the rules (CAN-SPAM, GDPR)?

Here’re some things you can expect:

• two 60-minute Zoom meetings — one to break down your audit, and one to map out next steps,

• a multimedia report — with charts, visuals, and explanations in plain language,

• a prioritized action plan — fixes ranked by what’s gonna move the needle fastest, and

• specific feedback and recommendations — no copy-paste advice — every action item is tied to your list, your strategy, and your business goals, plus

• optional add-ons

  • custom email rewrites — refresh your key sequences with optimized messaging ($997+ — price flexes based on the number of sequences, sequence length, and current email quality),

  • segmentation and tagging setup — we’ll clean and organize your list ($747+ — price flexes based on your list size, ESP capabilities, and current list cleanliness),

  • team training — we’ll teach your team how to write better emails and monitor performance ($997 — flat rate per session), including

  • quarterly mini-audits or refreshes — to make sure you stay on track ($1,497 — flat rate which includes check-ins, custom reports, and recommendations).

Your email list is more than just a marketing tool — it's the foundation for how you connect, build trust, and drive revenue. Every email you send either strengthens that relationship or weakens it, and guessing your way through email marketing is too expensive to keep doing. A comprehensive audit gives you the clarity to stop guessing, fix what’s broken, and turn every send work as hard as you do.

The turnaround time is 7-10 business days, and the base investment is $2,497 — with optional add-ons and priority turnaround times available to you. This isn’t a cost — it’s a conversion investment. If even one email pulls its weight better, the audit pays for itself.

No back-and-forth, no delays — lock in, and let’s get to work.

And here’s how it works:

• pay and schedule your 45-minute welcome call and pre-work jam — once you click “lock in,” you’ll pay and get instant access to my calendar to book this Zoom meeting — we’ll review your current email setup and goals before I dive into the full audit,

• complete your quick intake form — right after you book, you’ll fill out a quick intake form so I have the big-deal details — your email platform, recent campaigns, and the main issues you want to tackle — so we can make the most of our time,

• join your welcome call — we’ll talk through what’s working, what’s not, and where you’re leaving money on the table. We’ll make sure I’ve got everything I need before the deep dive begins, and then

• we’ll get to work — after the call, I’ll complete your full audit, pulling together a plain-English report with visuals, specific recommendations, and a prioritized action plan — so you know exactly what to focus on first.