Transactional, Promotional, and Newsletter Emails

Not all emails are created equal—there are different types of emails, and each has a specific purpose. In this class, we’ll break down the three main types: transactional, promotional, and newsletters. You’ll learn the key differences between them, when to use each one, and how to craft emails that fit each category. By the end, you’ll know exactly which type of email to send depending on your goal and audience.

Here’re the learning objectives for this class:

• understand the differences between transactional, promotional, and newsletter emails,

• learn when and why to use each email type, and

• explore best practices for creating each type of email.

Register for your FREE* Student-for-the-Day Pass.

*Registration is free but required.

Homeroom is a series of classes on should, would, or could-know email marketing topics for entrepreneurs.

Instructor: Kenyana David, MBA, DBA(c)

Kenyana is the principal of 81Eighteen™, LLC and the Fe-Mail Marketing for Entrepreneurs (FEMME) Academy™. She's Cornell University certified in Women's Entrepreneurship and HubSpot certified in email marketing, inbound sales and marketing, content marketing, and frictionless sales.