Writing Engaging Content for Your Emails

Once you’ve got your subject line, it’s time to hook your reader with engaging email copy. In this class, we’ll go over how to write email content that grabs attention, keeps people reading, and encourages action. You’ll learn how to structure your emails, write in a way that speaks directly to your audience, and include the right call to action. By the end, you’ll be able to write an email copy that drives results and connects with your readers.

Here’re the learning objectives for this class:

• understand how to structure and write engaging email content,

• learn how to speak directly to your audience and keep them hooked, and

• explore how to craft compelling calls to action that drive results.

Register for your FREE* Student-for-the-Day Pass.

*Registration is free but required.

Homeroom is a series of classes on should, would, or could-know email marketing topics for entrepreneurs.

Instructor: Kenyana David, MBA, DBA(c)

Kenyana is the principal of 81Eighteen™, LLC and the Fe-Mail Marketing for Entrepreneurs (FEMME) Academy™. She's Cornell University certified in Women's Entrepreneurship and HubSpot certified in email marketing, inbound sales and marketing, content marketing, and frictionless sales.