EM 003 ‧ Email Marketing Analytics & Metrics
Prerequisite: None
This class focuses on measuring and analyzing the performance of email campaigns. You’ll learn to track critical metrics such as open, click-through, and conversion rates, gaining a nuanced understanding of how these indicators reflect campaign effectiveness. By interpreting this data, you’ll uncover insights that allow you to refine strategies, set benchmarks, and improve performance.
Practical exercises will guide you through setting benchmarks that align with your marketing goals, conducting A/B tests to compare different approaches, and interpreting analytics reports to derive actionable insights. These activities will provide hands-on experience using data to make informed decisions that enhance campaign outcomes.
By the end of the class, you’ll be confident in assessing campaign performance and making data-driven enhancements that improve engagement, drive conversions, and deliver lasting value to your marketing initiatives.
Prerequisite: None
This class focuses on measuring and analyzing the performance of email campaigns. You’ll learn to track critical metrics such as open, click-through, and conversion rates, gaining a nuanced understanding of how these indicators reflect campaign effectiveness. By interpreting this data, you’ll uncover insights that allow you to refine strategies, set benchmarks, and improve performance.
Practical exercises will guide you through setting benchmarks that align with your marketing goals, conducting A/B tests to compare different approaches, and interpreting analytics reports to derive actionable insights. These activities will provide hands-on experience using data to make informed decisions that enhance campaign outcomes.
By the end of the class, you’ll be confident in assessing campaign performance and making data-driven enhancements that improve engagement, drive conversions, and deliver lasting value to your marketing initiatives.
Prerequisite: None
This class focuses on measuring and analyzing the performance of email campaigns. You’ll learn to track critical metrics such as open, click-through, and conversion rates, gaining a nuanced understanding of how these indicators reflect campaign effectiveness. By interpreting this data, you’ll uncover insights that allow you to refine strategies, set benchmarks, and improve performance.
Practical exercises will guide you through setting benchmarks that align with your marketing goals, conducting A/B tests to compare different approaches, and interpreting analytics reports to derive actionable insights. These activities will provide hands-on experience using data to make informed decisions that enhance campaign outcomes.
By the end of the class, you’ll be confident in assessing campaign performance and making data-driven enhancements that improve engagement, drive conversions, and deliver lasting value to your marketing initiatives.
Here’s how the class is taught:
Five (5) Lessons
Nine (9) Emails ‧ Seven (7) Days
Five (5) Homework Exercises ‧ Activities
Study Halls ‧ Office Hours
Here’re the materials and resources for this class:
Syllabus
Workbook
Here’re the next steps:
Register to sign up for the class.
Enroll to secure your seat in the class.
Take your seat to access the class materials, lessons, and exercises or activities for the class.