EM 000 ‧ Pre-Introduction to Email Marketing
Prerequisite: None
This class introduces you to the foundational concepts of email marketing and its role in creating effective communication strategies. You’ll explore how email marketing fits into broader digital marketing strategies, why it remains a vital tool for businesses, and how impactful and engaging emails build trust with your audience.
As you learn these foundational principles, you’ll uncover how email marketing supports broader goals like building brand loyalty and driving customer engagement. This class will help you recognize the key elements of successful campaigns and the importance of respecting subscriber preferences through simple, real-world examples. You’ll, too, explore how segmentation and personalization play a role in creating meaningful email experiences for recipients.
Guided discussions and interactive exercises will introduce key concepts, giving you a solid starting point for understanding how email marketing drives effective communication. By the end of the class, you’ll feel confident in defining email marketing fundamentals, recognizing their value, and identifying basic opportunities to use them in your business efforts. This foundational knowledge will prepare you to explore more advanced strategies in future lessons.
Prerequisite: None
This class introduces you to the foundational concepts of email marketing and its role in creating effective communication strategies. You’ll explore how email marketing fits into broader digital marketing strategies, why it remains a vital tool for businesses, and how impactful and engaging emails build trust with your audience.
As you learn these foundational principles, you’ll uncover how email marketing supports broader goals like building brand loyalty and driving customer engagement. This class will help you recognize the key elements of successful campaigns and the importance of respecting subscriber preferences through simple, real-world examples. You’ll, too, explore how segmentation and personalization play a role in creating meaningful email experiences for recipients.
Guided discussions and interactive exercises will introduce key concepts, giving you a solid starting point for understanding how email marketing drives effective communication. By the end of the class, you’ll feel confident in defining email marketing fundamentals, recognizing their value, and identifying basic opportunities to use them in your business efforts. This foundational knowledge will prepare you to explore more advanced strategies in future lessons.
Prerequisite: None
This class introduces you to the foundational concepts of email marketing and its role in creating effective communication strategies. You’ll explore how email marketing fits into broader digital marketing strategies, why it remains a vital tool for businesses, and how impactful and engaging emails build trust with your audience.
As you learn these foundational principles, you’ll uncover how email marketing supports broader goals like building brand loyalty and driving customer engagement. This class will help you recognize the key elements of successful campaigns and the importance of respecting subscriber preferences through simple, real-world examples. You’ll, too, explore how segmentation and personalization play a role in creating meaningful email experiences for recipients.
Guided discussions and interactive exercises will introduce key concepts, giving you a solid starting point for understanding how email marketing drives effective communication. By the end of the class, you’ll feel confident in defining email marketing fundamentals, recognizing their value, and identifying basic opportunities to use them in your business efforts. This foundational knowledge will prepare you to explore more advanced strategies in future lessons.
Here’s how the class is taught:
Five (5) Lessons
Nine (9) Emails ‧ Seven (7) Days
Five (5) Homework Exercises ‧ Activities
Study Halls ‧ Office Hours
Here’re the materials and resources for this class:
Syllabus
Workbook
Here’re the next steps:
Register to sign up for the class.
Enroll to secure your seat in the class.
Take your seat to access the class materials, lessons, and exercises or activities for the class.