EM 001 ‧ Email Marketing Compliance & Deliverability
Prerequisite: None
This class explores the critical aspects of email compliance and deliverability. You’ll gain a deep understanding of global email marketing laws, such as GDPR and CAN-SPAM, and their implications for your campaigns. You’ll learn how to navigate these regulations to ensure your marketing efforts adhere to legal and ethical standards, safeguarding both your brand and your audience’s trust.
You’ll explore best practices for maintaining a clean email list, avoiding spam triggers, and building a strong sender reputation. These practices will help ensure your emails consistently reach the inbox and avoid being flagged as spam. You’ll, too, learn how authentication protocols, such as SPF, DKIM, and DMARC, contribute to email deliverability and how to implement them effectively.
Practical activities will guide you through auditing your email practices and implementing strategies to enhance deliverability rates. By the end of the class, you’ll have the knowledge and skills to design compliant email campaigns that consistently reach your audience. You’ll be equipped to confidently navigate deliverability challenges and apply best practices that improve email performance.
Prerequisite: None
This class explores the critical aspects of email compliance and deliverability. You’ll gain a deep understanding of global email marketing laws, such as GDPR and CAN-SPAM, and their implications for your campaigns. You’ll learn how to navigate these regulations to ensure your marketing efforts adhere to legal and ethical standards, safeguarding both your brand and your audience’s trust.
You’ll explore best practices for maintaining a clean email list, avoiding spam triggers, and building a strong sender reputation. These practices will help ensure your emails consistently reach the inbox and avoid being flagged as spam. You’ll, too, learn how authentication protocols, such as SPF, DKIM, and DMARC, contribute to email deliverability and how to implement them effectively.
Practical activities will guide you through auditing your email practices and implementing strategies to enhance deliverability rates. By the end of the class, you’ll have the knowledge and skills to design compliant email campaigns that consistently reach your audience. You’ll be equipped to confidently navigate deliverability challenges and apply best practices that improve email performance.
Prerequisite: None
This class explores the critical aspects of email compliance and deliverability. You’ll gain a deep understanding of global email marketing laws, such as GDPR and CAN-SPAM, and their implications for your campaigns. You’ll learn how to navigate these regulations to ensure your marketing efforts adhere to legal and ethical standards, safeguarding both your brand and your audience’s trust.
You’ll explore best practices for maintaining a clean email list, avoiding spam triggers, and building a strong sender reputation. These practices will help ensure your emails consistently reach the inbox and avoid being flagged as spam. You’ll, too, learn how authentication protocols, such as SPF, DKIM, and DMARC, contribute to email deliverability and how to implement them effectively.
Practical activities will guide you through auditing your email practices and implementing strategies to enhance deliverability rates. By the end of the class, you’ll have the knowledge and skills to design compliant email campaigns that consistently reach your audience. You’ll be equipped to confidently navigate deliverability challenges and apply best practices that improve email performance.
Here’s how the class is taught:
Five (5) Lessons
Nine (9) Emails ‧ Seven (7) Days
Five (5) Homework Exercises ‧ Activities
Study Halls ‧ Office Hours
Here’re the materials and resources for this class:
Syllabus
Workbook
Here’re the next steps:
Register to sign up for the class.
Enroll to secure your seat in the class.
Take your seat to access the class materials, lessons, and exercises or activities for the class.