How to Create and Manage Your Email List

Your email list is the heart of your email marketing strategy, so setting it up the right way is key. In this class, we’ll cover the basics of building and managing a high-quality list—from attracting the right subscribers to keeping them engaged. You’ll learn best practices for list growth, organization, and maintenance so you can avoid common pitfalls and make the most of your email marketing efforts. By the end, you’ll have a solid plan for creating and managing a list that actually works.

Here’re the learning objectives for this class:

• understand the importance of a well-managed email list,

• learn how to attract and grow a list of engaged subscribers, and

• explore best practices for keeping your list organized and up to date.

Register for your FREE* Student-for-the-Day Pass.

*Registration is free but required.

Homeroom is a series of classes on should, would, or could-know email marketing topics for entrepreneurs.

Instructor: Kenyana David, MBA, DBA(c)

Kenyana is the principal of 81Eighteen™, LLC and the Fe-Mail Marketing for Entrepreneurs (FEMME) Academy™. She's Cornell University certified in Women's Entrepreneurship and HubSpot certified in email marketing, inbound sales and marketing, content marketing, and frictionless sales.