What’s Email Marketing and Why It Matters?

In this class, you’ll explore the basics of email marketing—what it is, why it’s important, and how it works. You’ll learn how email marketing helps businesses connect with their audience, build loyalty, and drive results. By the end, you’ll be set to explore how email marketing drives business growth and why it’s a must-have tool for entrepreneurs.

Here’re the learning objectives for this class:

• define email marketing and how it works as a communication tool,

• recognize how it helps businesses connect with their audience, build relationships, and drive sales, and

• prepare to use it as a foundation for business growth and future strategies.

This event has ended.

Homeroom is a series of classes on should, would, or could-know email marketing topics for entrepreneurs.

Instructor: Kenyana David, MBA, DBA(c)

Kenyana is the principal of 81Eighteen™, LLC and the Fe-Mail Marketing for Entrepreneurs (FEMME) Academy™. She's Cornell University certified in Women's Entrepreneurship and HubSpot certified in email marketing, inbound sales and marketing, content marketing, and frictionless sales.